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30-Minute Social Media Marketing: Step-by-step Techniques to by Susan Gunelius

By Susan Gunelius

Large PRESENCE isn't only for vast businesses anymore! A social media advertising and marketing instruction manual for small company vendors at the move
Social media has opened the door to someone who desires to advertise themselves--including small companies. Designed in particular for busy small company vendors, this publication places you at the quickly song to maximizing your business's visibility and producing profits—regardless of the dimension of your advertising finances or the time you should commit to it.
30-Minute Social Media advertising and marketing presents 22 brief chapters filled with real-world examples, templates, pattern advertising methods, and display photographs taking you step by step throughout the necessities. With little effort and time, you'll grasp the humanities of: * running a blog and microblogging * Social networking and bookmarking * Audio and video * E-books and webinars * Direct and oblique advertising * model and courting construction * Word-of-mouth advertising * increasing your achieve and setting up your place * Integrating with conventional advertising * comparing effects
By the tip of the publication, you could have accomplished a social-media advertising and marketing plan that produces actual effects and created a method for destiny advertising plans--all in precisely half-hour an afternoon.

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Extra info for 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

Example text

He responds to every e-mail he gets and spends far more time interacting with people via the social Web than he spends promoting his business. In fact, Gary has been quoted saying that for every hour he spends promoting on the social Web, he spends another three hours interacting. He truly understands how to use the social Web to grow a business, and that’s why he has been so successful with it. Today, Gary’s wine store has sales of $50 million per year, with over half of all sales coming from the Internet.

We all know the polite thing to do is to respond to that person, and just as you wouldn’t ignore someone in person, you shouldn’t ignore him or her online. The power of social media marketing comes from your loyal audience members, who often become your vocal brand advocates and brand guardians. Their collective voices can champion your brand and your messages by sharing your content across the social Web, and they can QUICK TIP protect your brand by speaking out Aim to publish amazing content that against negative and false informais share-worthy, meaning people will tion.

32 30-MINUTE SOCIAL MEDIA MARKETING Whole Foods Is Everywhere Whole Foods does an excellent job of surrounding consumers with branded experiences across the social Web. The company has dozens of Twitter profiles (each store has its own Twitter profile), blogs, a YouTube channel, podcasts, a Facebook page, a Flickr photo profile, and more. Each profile offers valuable content and conversation, which gives the Whole Foods brand a personality and a direct dialogue with consumers. Whole Foods has been very successful at building relationships with consumers via the social Web, which leads to trust, brand advocacy, and earned media.

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