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A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

By Daniel H. Pink

The long run belongs to another form of individual with a special form of brain: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose talents mark the fault line among who will get forward and who doesn't.

Drawing on learn from all over the world, purple (author of To promote Is Human: The astounding fact approximately Motivating Others) outlines the six essentially human talents which are absolute necessities for pro luck and private fulfillment--and unearths tips to grasp them. A complete New brain takes readers to a bold new position, and a provocative and important new mind set a couple of destiny that's already the following.

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Extra resources for A Whole New Mind: Why Right-Brainers Will Rule the Future

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Since private-label purchasers represent a legitimate and continuing consumer segment in most product Page 36 categories, the goal of diversification argues for a manufacturer having a stake in both parts of the market. Proponents also argue that the dual manufacturer has more ability to influence the category, the shelf-space allocation between national brands and private labels, the price gap between them, and the timing of national-brand promotions; and further, that its clout with the trade is enhanced by supplying both national brands and private labels.

In the United States, the largest single operator commands only 6% of national supermarket sales, and the top five account for a total of 21%. In the United Kingdom, by contrast, the top five chains account for 62% of national supermarket sales. S. retailers such as the Kroger Company believe that strong private-label programs can successfully differentiate their stores and cement shoppers' loyalty, thereby strengthening their positions with regard to brand-name manufacturers and increasing profitability.

Even if, in theory, retailers can make more profit per unit on private-label products, those products (with rare exceptions such as President's Choice chocolate-chip cookies) just do not have the traffic-building power of brand-name goods. Excessive emphasis on private labels dilutes their strength. What could be more convenient, some retailers argue, than to have consumers remember a single store name? The problem is that stretching a store namejust like a manufacturer nameover too many product categories muddies the image.

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