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Amaze Your Customers!: Creative Tips on Winning & Keeping by Daniel Zanetti

By Daniel Zanetti

Daniel Zanetti, an stated specialist just about profitable and preserving shoppers, explores the ways that dealers and repair prone can succeed in and win over new clients in a variety of industries together with: resorts; salons; garages; supermarkets; wellbeing and fitness and relaxation facilities; insurance firms; style outlets; airways; name facilities and lots of more.

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Amaze your customers! 31 ● If I give to my customers by amazing them, could it be that I will then get more in return? ● Won’t I rise in their esteem? ● Won’t this make me special and especially successful? ● Couldn’t it also bring increased job satisfaction for me? The only way to find out is by trying it! And today is the perfect day to start. Believe me, there is never a better day than today. Now or never! Your customers will never forget you for it. this page intentionally left blank 2 Joe Friedmann’s amazing experiences as a customer Make yourself at home Make yourself at home, it says on the front of the hotel brochure I am skimming through, balancing it on my knees between my palmtop and my briefcase on the worn back seat of a taxi.

Instead of a horseshoe-shaped arrangement of tables for 12 people, there is a block of tables for 16. And then there’s the problem with the overhead projector. As I never use one for any of my seminars, my assistant always informs the hotel in writing that ‘no overhead projector will be required’. But believe it or not, 60 per cent of the time there will be an overhead projector in the room, and I’m sure of my figures because I have to complain about it so often. 38 Amaze your customers! The person responsible will not be on duty until 8 o’clock the next morning, which means that I, the customer, have to roll up my sleeves and get cracking.

An officer I met while doing military service. Laden with all the utensils of his job, he passes through the corridor, feet splayed to help him keep his balance in the swaying train. It’s a soulmanager I need more than a corporal here. ‘Zurich – end of the line! Passengers are asked to leave the train. ’ Gee, thanks for telling me. I was feeling so comfortable there, I might almost have forgotten to get off. Now, where’s the nearest toilet? Amazingly good! A waiter on a train in Africa pushed his trolley cheerfully through the compartment, greeting each guest with a few friendly words.

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